Instagram for your brand?
If your company or brand has visual characteristics, you sell products or your market is focused on young people, then Instagram is the must-have platform that you need to use, since it is directed to a young crowd and it has been one of the most popular networks amongst teenagers for a while now.
Considering this aspect and taking into consideration that Facebook has been set aside, we can affirm that Instagram is a very interesting social network for some brands and companies. Instagram is unique because of its complete focus towards images, which is why, if you have a product, the visual elements will be very admissible for you, but if your business is not based on the commercialization of physical products then you should have a strategy that allows you to connect and build relations with your goal market through the exchange of messages that are important for them.
Up next we will show you the most relevant characteristics of this social network in order to benefit your brand or company:
Instagram offers you the opportunity of using hashtags, this being the best way for your audience to find you on Instagram through the use of hashtags, since it is the only way that your posts may be found by the searcher, and this has no pre-established limit.
It allows you to post regularly, without limitation, which is why it is recommended that you do so in a constant manner if you wish to maintain your relevance and always be present in your audience’s radar.
You can post short videos no longer than 2 mins of duration, since the value and use of videos is rising, in your audience’s visual world it is important to give them dynamic content, and videos are a very valuable tool for your strategy.
It allows you to repost other people’s posts, this comes in handy if you don’t have a great volume of content to share, this is an excellent way of increasing the value of your content by creating a community and by supporting other users’ visibility, and they will notice the support and be grateful with your brand.
Instagram is used to connect with local users because of its’ perks in a way that has never before been possible and making business beyond gathering or accessing a specific audience of followers, Instagram really allows you to increase physical traffic to your sales point, since consumers are looking for the immediate satisfaction factor and Instagram is a great way of communicating live in a visual way.
Clients and consumers can share and send pictures of your business, by just tagging or mentioning you whether they are following you or not.
These are just some of this platform’s characteristics, the value of being a part of this network is rising, which is why we recommend that you experiment and discover your own techniques and methods so that your company’s and business’ visual content supports the value of your global marketing strategy.