Response through Social Media?
Nowadays, with the uprising of social media, clients demand being assisted and listened to, receiving a prompt, precise and fast response, things that the traditional ways cannot offer.
This is why or company must have a Social Media Team, one that can offer a good service for online customer service, one that takes into consideration the satisfaction of our followers and the communication channel or place where potential or current clients may be interacting from.
Clients no longer want to have to wait in order to obtain personalized information on our company, products or services, now they publicly share their doubts, thoughts and feelings on these live, thanks to the Internet and especially thanks to social media, they have a virtual community first-hand online.
But assisting clients through social media gives us many benefits:
• It helps the brand’s image, because it is perceived as a useful tool that serves to help the client.
• It shows a high level of customer service, which translates into the confidence and trust of our clients towards our brand.
• If the clients are always connected they will expect you to be connected too.
• It gives you the ability of taking on any problem in a fast and efficient manner, as soon as comes up.
• The immediate responses to questions about something that is to be sold “soon” can positively influence future sales.
For all of these reasons is that a professional social media strategy, that pays special attention to its customer service, is of fundamental importance for our company to have a strong image and reputation, that benefits its commercial development, and the personalized attention through social media will be what makes it more proactive, modern and social.